Metabolic Studio Public Salon:
Juliano Brotman
Friday, March 26, 2010 @ Noon
Free Admission

New Perfect Food is Here:

A way to finally do something about all that green talk!

Juliano Brotman began working alongside his father, a chef, at the age of eight. By ten years old he was cooking at full gourmet status, able to make any of his father’s one-of-a-kind creations. Although constantly cooking dishes of butter, oil and flesh, even at a young age he realized that flesh and fat were just the medium; it was all about the spices – “edible alchemy!”

After wilderness encounters in Palm Springs at the age of fifteen, Brotman became a strict vegan. Health food chains wouldn’t be around for years to come however and, as he explains: “there was nothing! I was a raw fooder and I didn’t even know it until I started having to explain.

At 18 Brotman moved to Chicago where he found some raw fooders eating simple whole foods. There was, he says “only wheatgrass, fruitarians and salad-tarians. Even before I was a vegetarian and vegan, I followed in my father’s footsteps of not simply cooking, but creating. I always made wonderful new creations that blew people’s minds! When I turned RAW these amazing recipes continued! Everyone is genius at something!” In the years that followed, the RAW chef saw a shift in health consciousness – organic food became more accessible, vegetarian food became a menu option – and he moved to San Francisco. Here he found the city’s raw food group and attended their first raw potluck party. “It was a large, eclectic crowd, all interested in what raw food could do for them. But the potluck spread consisted of wheatgrass, fruit, fruit salads, many salads, bowls of dried fruits, nuts and seeds, and rejuvelac.” In contrast when Juliano’s food showed up – pizzas in 3 flavors, burritos, ice cream and chocolate avocado pudding – everyone went crazy!

In August 1994, Juliano opened RAW in San Francisco – the world’s first raw cuisine restaurant – and in 1999 he published RAW, the UNcook BOOK, the world’s first raw food cookbook of ‘Decadent Foods’. “Juliano”, he says, “has changed the world!” "There have never been so many flavors going into my mouth at one sitting", says the Vegetarian Times.

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Above: Raw dishes at Planet Raw, images courtesy of Juliano Brotman



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